Email Design + Templates
Email template design and development using new and repurposed existing creative
Email design for promotions, lead nurturing and transaction
- I contributed to email design for both B2C and B2B brands, partnering with marketing teams and copywriters to translate campaign goals into email creative.
- Used new campaign creative or repurposed existing assets to make user-friendly email compositions that would enhance click rates.
- Collaborated with email developers to ensure designs were optimized for coding constraints, and supported the team by taking on overflow email coding projects to meet deadlines.
Project information
- Clients: Grubhub, Seamless, Blue Sky Marketing
- Tools: Photoshop, Illustrator, Figma
- Collaborators: Designers, Marketing team, Copywriters, Creative Director, Art Director
- Role: Creative brainstorming, design execution, gif generation, collaboration, asset building
Social media carousel and supporting email promoting new delivery feature
I designed a story-driven Facebook carousel introducing Seamless’s Rapid Pickup feature, supported by a visually aligned email template. I used existing brand assets, repurposed in a creative way for form a sequence of screens to turn step-by-step instructions into an experience.
Project information
- Client: Seamless
- Tools: Photoshop, Illustrator
- Collaborators: Designers, Art Director, Creative Director
- Role: Ideation, execution, repurposed brand assets
HTML email template development for marketing campaigns
- I performed email template production that translated designs into HTML/CSS-based emails for deployment. Tested for consistancy across all email clients and SPAM check. Email templates were delivered to the marketing team for launch.
- Walgreen's followed the process of developing 1, 2 and 3 column modules for simple repurposing and timesaving construction. The role at Walgreen's involved debugging email code, testing in multiple email clients for consistancy, and scheduling for delivery in the company's proprietary EMP.
Project information
- Client: Walgreen's, TransUnion, Figo Pet Insurance, Enova Financial
- Tools: Photoshop, Notepad, Proprietary EMP
- Collaborators: Engineers, Email Designers, Email Marketing Team
- Role: Convert design into HTML coded template for reuse. Testing, debugging, and scheduling
Interchangable email template module components developed in Figma
Modular responsive email components with placeholder image spaces and illustrations that can be customized to content.
Project information
- Tools: Figma, Illustrator
- Role: Component production
Possible component combination