Production Retouch
Retouching for marketing assets and ecommerce using both traditional editing techniques and AI
Image editing for marketing assets
I translated marketing requirements into photo assets for emails and print collateral. Using stock images and custom photography, I customized assets across promotional channels.
Tap/Click on image to see the BEFORE state.
Project information
- Clients: Grubhub, Seamless
- Tools: Photoshop
- Collaborators: Creative Director, Designers, Marketing
- Role: Photo retouch, image search, collaboration
Brand image generation for social media and digital ads
I generated new images for social media use using reference image(s) and prompts to get the look and feel that would reflect the social media message while adhering to brand.
Project information
- Clients: CLYint - Via Verde Properties
- Tools: Nano Banana, Photoshop AI
- Collaborators: Creative Director, Marketing
- Role: AI image generation
Reference brand image
PROMPT: Using the reference brand image, make some ideas for a springtime social media post that includes one woman and New Mexico lavender flowers.
Ai generated finished image
Before and after states of image edits done with AI for social media and email promotions
I translated marketing requirements into photo assets for social media posts and email marketing. Using brand images as reference, I created alterations instructing AI to retain certain elements such as interior and glassware in order to maintain authenticity and branding.
Tap/Click on image to see the BEFORE state.
Project information
- Clients: CLYint - The Porch Restaurants, Via Verde Properties, Fired Pie Pizza, LaRose Marketing
- Tools: Nano Banana, Grok Imagine, Photoshop
- Collaborators: Creative Director, Marketing
- Role: AI image alteration
Added a bar crowd, people at a table doing cheers with draft beers, holiday decorations and a Christmas movie on the TVs for holiday promotion.
Added a military veteran facing the audience, eating pizza with a Pepsi for a Veteran's Day pizza special.
Added a mother and two children wearing floaties playing in the shallow end of the pool with three sunbathers.
Changed the woman's head position and drink to a tonic beverage retaining the glassware and branded clothing.
Added a two female bartenders wearing Santa hats, holiday decorations and a holiday movie playing on the tvs.
Added a customer service woman helping another woman buy jewelry while retaining the store interior. Asset was used for a brand awareness email.
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Product conversion for eCommerce
Converted existing product images into alternate versions in the same product family or related products. Final images were used across the eCommerce site and company product catalog. All images in the company library were used in as many ways as possible, saving production time and cost on photography.
Tap/Click on image to see the BEFORE state.
Project information
- Client: Carstens
- Tools: Photoshop, Illustrator
- Role: Photography, retouching, photo library managment
BEFORE: Side and Top-opening Plastic Dividers
AFTER: Side and Top-opening Paper Dividers
BEFORE: Two shelf Mobile Caddy with one door closed
AFTER: Three shelf Mobile Caddy with all doors open and closed
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BEFORE Cherry top Mobile Charting Unit with two empty baskets
AFTER: Light Oak top Mobile Charting Unit with a laptop and one basket containing a ringbinder