Production Retouch
Retouching for marketing assets and ecommerce using both traditional editing techniques and AI
Image editing for marketing assets
I translated marketing requirements into photo assets for emails and print collateral. Using stock images and custom photography, I customized assets across promotional channels.
Tap/Click on image to see the BEFORE state.
Project information
- Clients: Grubhub, Seamless
- Tools: Photoshop
- Collaborators: Creative Director, Designers, Marketing
- Role: Photo retouch, image search, collaboration
Before and after states of image edits done with AI for social media and email promotions
I translated marketing requirements into photo assets for social media posts and email marketing. Using brand images as reference, I created alterations instructing AI to retain certain elements such as interior and glassware in order to maintain authenticity and branding.
Tap/Click on image to see the BEFORE state.
Project information
- Clients: CLYint - The Porch Restaurants, Via Verde Properties, Fired Pie Pizza, LaRose Marketing
- Tools: Nano Banana, Grok Imagine, Photoshop
- Collaborators: Creative Director, Marketing
- Role: AI image alteration
Added a bar crowd, people at a table doing cheers with draft beers, holiday decorations and a Christmas movie on the TVs for holiday promotion.
Added a military veteran facing the audience, eating pizza with a Pepsi for a Veteran's Day pizza special.
Added a mother and two children wearing floaties playing in the shallow end of the pool with three sunbathers.
Changed the woman's head position and drink to a tonic beverage retaining the glassware and branded clothing.
Added a two female bartenders wearing Santa hats, holiday decorations and a holiday movie playing on the tvs.
Added a customer service woman helping another woman buy jewelry while retaining the store interior. Asset was used for a brand awareness email.