Website UI UX Design
Corporate gifting white label program to increase position in market
Business Goals
Blue Sky Marketing is developing a white-label gifting platform software solution to expand their business model. The platform will be licensed to other companies, allowing them to offer gifting services under their own brand. This initiative aimed to increase revenue and enhance Blue Sky Marketing's competitive position in the corporate gifting market.
The Challenge
To design an the interface and interactions for an MVP version of a corporate gifting that included the backend admin that was partially built on my arrival. I partnered with the entire team in weekly meetings, I ensured alignment with business goals were on track.
Project information
- Collaborators: Engineers, Marketing team, CEO
- Client: Blue Sky Marketing
- Tools: Figma, Photoshop, ChatGPT
- Role: Research competitors, design UI layout, create interactions and user flow, build components, wirefames, and prototype
Requirements + Constraints
- Create a user-friendly flow that would bring the user from login through transaction.
- Storefront interface for gift selection with the ability to a choose gift.
- Create the ability to choose one or two gifts depending on gift type.
- Keep main colors neutral so client's brand doesn't clash.
- Keep user experience simple for an audience that is not tech-savvy.
- Checkout process with no money exchange.
- Be scalable to hold as many gifts as the clients have in inventory.
- Create a user flow that is able to add and subtract features as the product grows without too much engineering work.
- Branded emails gift notification and order invoices
- Keep interface simple and familiar to accommodate a sales team audience with minimal tech experience.
User Journey
User Flow
Using standard page layouts for ecommerce product galleries and product pages, I was able to create a simple flow to accommodate both customer and sales team without pause.
Ambiguities
There were many questions in the beginning. Would we need a saved shopping cart? How complex should the cart be? How many gifts would be offered? There were many unknowns, so it was important to design for quick changes and minimal engineering time.
Prototype
Custom assets
