Production
Prepress mechanicals and digital assets production
Magazine ads print production + retouching
I delivered prepress production mechanicals and photo composite retouching for magazine ads from clients. Ensured copy and color were accurate and file was ready for output. Minor retouching was done in parts such as arranging pieces of the photo compositions to fine-tune the composition.
Project information
- Clients: Epsilon
- Tools: Photoshop, Illustrator, InDesign
- Collaborators:Production Mgr, Designers
OTC pain reliever shelf display to be placed in select Walgreen's locations
I delivered prepress production mechanicals for a cardboard shelf display and a mockup rendering of what the finished product will look like. Illustrator mockups of two Excedrin brands were provided for me to digitally apply to the mockup and replicate appearance of the finished shelf display in use using Photoshop.
Project information
- Client: Epsilon
- Tools: Photoshop, InDesign Collaborators: Production Mgr, Designers
Shelf display rendor final
Shelf display unbranded
Shelf template mechanicals
Production of in-store display for OTC pain relievers to be placed in selected Walgreen's locations
I produced production mechanicals for in-store display based on the finished rendor from the design team. Assigned correct Pantone colors and gradients, placed design elements, and ensured accuracy. Template was provided by the printer.
Project information
- Client: Epsilon
- Tools: Photoshop, Illustrator, InDesign Collaborators: Production Mgr, Designers
In-store display mechanicals
Rendor of in-store display
Repurposed assets across all channels for retail promotion
I repurposed digital assets for multichannel holiday retail promotions, adhering to original design, message hierarchy and high-quality production standards.
Project information
- Client: Trulieve Dispensary
- Tools: Photoshop Collaborators: Designers, Marketing Studio Coordinator
- Role: Resize and repurpose existing creative
