Digital Design + Production
Email template design and development using new and repurposed existing creative
Email design for promotions, lead nurturing and transaction
I contributed to high-volume email design for both B2C and B2B brands, partnering closely with marketing teams to translate campaign goals into effective email creative. Collaborated with email developers to ensure designs were optimized for coding constraints, and supported the team by taking on overflow email coding projects to meet deadlines.
Project information
- Clients: Grubhub, Seamless, Blue Sky Marketing, LaRose Marketing
- Tools: Photoshop, Illustrator
- Collaborators: Designers, Marketing team, Creative Director, Art Director
- Role: Creative brainstorming, design, gif generation, collaboration, email coding, asset building
Social media carousel and supporting email promoting new delivery feature
Concepted and designed a story-driven Facebook carousel introducing Seamless’s Rapid Pickup feature, supported by a visually aligned email template. Created a cohesive sequence of screens that used style and visual continuity to turn step-by-step app instructions into an instructional experience.
Project information
- Client: Seamless
- Tools: Photoshop, Illustrator
- Collaborators: Designers, Art Director, Creative Director
- Role: Concept ideation, production
HTML email template development for marketing campaigns
Email template production translating designs into HTML/CSS-based emails for client, testing for consistancy across all email clients and SPAM check. Emails were then sent to the marketing team for launch.
Walgreen's followed the process of developing 1, 2 and 3 column modules for simple repurposing and timesaving construction. The role at Walgreen's involved debugging email code, testing in multiple email clients for consistancy, and scheduling for delivery in the company's proprietary EMP.
Project information
- Client: Walgreen's, TransUnion, Figo Pet Insurance, Enova Financial
- Tools: Photoshop, Notepad, Proprietary EMP
- Collaborators: Engineers, Email Designers, Email Marketing Team Role: Convert design into HTML coded template for reuse. Testing, debugging, and scheduling
Interchangable email template module components developed in Figma
Modular responsive email components with placeholder image spaces and illustrations that can be customized to content.
Project information
- Tools: Figma, Illustrator
- Role: Concept ideation, component production
Possible component combination