Landing Page Web Design
Reimagine the MyOptum landing page to brand and improve user experience
Overview
Optum wanted a redesign of the MyOptum desktop product to be more cohesive with other products and provide a better user experience. I researched landing pages from existing Optum products for inspiration and branding alignement. After reviewing the current design, I identified some improvements to design and user experience while meeting company requirements.
Project information
- Collaborators: UX Director, Sr Product Designer
- Client: Optum
- Tools: Figma
- Role: Layout design, research, mockups, team collaboration
Improvements
- Redesigned the Optum hero experience to better align with the broader Optum product ecosystem, replacing the top navigation with a fully branded nav and introducing a cohesive branded sign-in to strengthen trust and visual consistency.
- To improve usability and scannability, I transformed dense introductory copy into modular content cards, allowing users to absorb key information faster and with less cognitive effort.
- Dynamic elements such as the Health Library were intentionally preserved to maintain system integrity, while optional content areas were structured for easy swapping to support future needs.
- Optional content that could be switched out for something different.
- The update concluded with a fully branded footer, creating a more polished, unified end-to-end experience that elevated both clarity and brand cohesion.
My Optum redesign
My Optum original
Homepage design experience for agriculture website designed to increase conversion rates
Overview
The goal is to craft a visually cohesive homepage that aligns with the client’s brand identity and strategic requirements using creative discretion to deliver a user experience that transforms visitors into loyal customers. A component library and sample brand colors were supplied as a starting point.
- Customized a curated set of Figma components to improve brand appearance and meet requirements from creative brief.
- Upscaled, cropped, and supplemented assets to enhance the aesthetic.
- Provided design choices that reflect the client’s stated preferences and professional standards.
- Edited the copy provided using AI programs to create impactful messaging that fits the design.
- Create clear calls to action that drive conversions.
- Used AI to edit images, create new images, give suggestions on high-conversion copy and cta text.
Project information
- Collaborators: Product Leads
- Client: Decatur Tree Services
- Tools: Figma, Photoshop, Gemini AI
- Role: Interface design, industry research, mockups, component customization, copy editing, content discretion, brand finalization
Brand styles